Get Game-Day Ready at Sweet Baton Rouge’s Ultimate Tailgate—A Festive Kickoff to Football Season!

When & Where: Saturday, August 23, 2025, from 2:00 PM to 7:00 PM at Perkins Rowe. 

Baton Rouge doesn’t just celebrate football season—it lives it. And there’s no better way to kick things off than with Sweet Baton Rouge’s Ultimate Tailgate, returning to Perkins Rowe on Saturday, August 23, 2025. This annual event has quickly become a fan-favorite, bringing together shopping, food, and entertainment—all with that unmistakable Louisiana flair.

Over 40 Local Vendors

Imagine a marketplace designed with gameday in mind. More than 40 local makers and boutiques will be onsite, offering everything from trendy game day apparel to handcrafted accessories and home goods. Whether you’re hunting for purple and gold looks, Southern University spirit wear, or unique tailgating essentials, you’ll find something that stands out.

A Jambalaya Showdown 

What’s more Louisiana than a jambalaya cook-off? Back for its third year, the People’s Choice Jambalaya Cook-Off invites guests to sample and vote for their favorites. For just $8, you can taste your way through the competition and help crown the winner. Even better? Proceeds support The Petey’s Scholarship, which helps local students overcome financial barriers to pursue their education.

Live Podcast & Entertainment

Expect the energy of football Saturday with a twist. A live podcast hosted by Trulea Entertainment will bring sports talk, special guests, and gameday excitement right into the heart of the event. Pair that with live music, good food, and a festive crowd, and you’ve got all the ingredients for the perfect pre-season celebration.

Family-Friendly Fun

Beyond the shopping and cook-off, the event is designed to be an experience. Grab food from local vendors, enjoy photobooth-style backdrops for those Instagram-worthy shots, and take in the lively atmosphere. Best of all—admission is free.

Why You’ll Love It

• A one-stop shop for gameday gear and tailgate must-haves

• Delicious local food and a chance to support Louisiana scholarship programs

• Live music and podcast entertainment with a football-season vibe

• A fun, family-friendly event that celebrates Baton Rouge culture

Event Details

📅 Date: Saturday, August 23, 2025
🕑 Time: 2:00 PM – 7:00 PM
📍 Location: Perkins Rowe, Baton Rouge

Whether you’re cheering for the Tigers, Jags, or Saints this fall, Sweet Baton Rouge’s Ultimate Tailgate is your chance to kick off the season in style. Come ready to shop, taste, and tailgate like only Baton Rouge knows how!

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